Blog
On marketing, building, and commercial strategy.
Built in a day6 April 2026
What it actually takes to build and ship a personal site when you are not a developer — the decisions, the tradeoffs, and what changed.
Stop listing tasks. Write outcomes instead.6 April 2026
How to rewrite your work history so it leads with what changed, not what you did. A practical guide to director-level positioning.
What AI-assisted development actually feels like6 April 2026
Building a product when you are not the developer. What shifted, what did not, and where commercial instincts turn out to matter more than code.