About

I started in marketing because I was curious about how people make decisions. Turned out you could build a career around that curiosity — and eventually, a business.

Over the past decade I've moved from marketing into operations and then into commercial leadership — running advertising businesses at two of Finland's most-visited online platforms. Along the way I picked up P&L ownership, led teams of up to 25 people, and got comfortable making decisions where the numbers actually matter.

What's stayed constant is the underlying question: why do people pay attention to some things and not others? That's still what drives most of what I do.

Outside of work I build things — mostly AI-powered side projects. I'm not a developer by training, but I've found that knowing how to distribute something matters more than knowing how to build it from scratch. So I do both.

About ten years ago I ran an experiment: could I make a museum blog go viral? It worked — national newspapers and TV picked it up. The blog doesn't exist anymore, but the curiosity that drove it does.

If you want the full picture, my CV is one click away. If you want to talk, the contact page works just as well.