CV

FonectaBusiness Lead, Advertising Products
2023 – Present
  • Own the advertising portfolio across two listing services and app.
  • Converted the core product from retainer contracts to an ARR model; contracted revenue tripled within a year.
  • Adapted a growth product from a Swedish sister company for the Finnish market and launched within six months with exceptional results.
FonectaHead of Digital Marketing Solutions
2018 – 2023
  • Led a unit of 25 across five domains: advertising, SEO, copywriting, and web production.
  • Managed the teams through transformation into two multi-domain teams.
  • Co-led a service and pricing redesign; client churn dropped 25% within six months.
FonectaDigital Operations Manager
2016 – 2018
  • Led programmatic advertising with a focus on commercial impact, not just technical execution.
  • Translated technical concepts into commercial language across client pitches and internal stakeholders.
Collector BankBrand Manager, Finland
2014 – 2016
  • Built Finnish digital advertising capability from scratch at a Swedish fintech, taking SEM in-house from an external agency.
  • Expanded from digital into full brand scope: campaigns, agency management, marketing automation, and above-the-line activity.